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Publish RTB campaign to Adform

Publishing your real time bidding campaign to Adform.

How to publish to Adform​

Once your ads are measured and Ready to publish, follow the following steps to publish to Adform

1. Ready to Publish​

Ready to Publish

Click on Publish > DSPs

2. Choose Connection​

Choose a connection

Choose one of your saved connections from the dropdown list

3. Select Advertiser​

Select advertiser

Choose your Adform advertiser (and external campaign if you are publishing to an existing Adform campaign)

4. Campaign Details​

Campaign details

Provide Campaign Name, Campaign start date and Campaign end date or duration.

note

At this stage, if click tags are not detected in your creative, you will be asked to provide the Landing page url.

Choose Type RTB and click on Continue

5. Bid Multipliers and Tracking pixel​

This is where you select the parameters for bid multipliers along with tracking pixel and optimization strategy.

Bid multipliers and tracking pixel

1. Minimum Bid Multiplier: Lower limit of the scaling range​

2. Maximum Bid Multiplier: Upper limit of the scaling range​

3. Bid Multiplier Grouping​

  1. YES: The multipliers are divided into the number of groups specified by you

    1. Number of groups: The number of groups to categorize the multipliers into. The bids will be ranked based on the predicted performability of the ad and categorized into groups. The better performing group will get higher scores while the least performing group will get a lower score. The grouped bids are finally scaled within the scaling range specified in step 1 and 2.

  2. NO: The multipliers are scaled within range specified by minimum and maximum bid multiplier

4. Tracking Pixel and Optimization Strategy​

You can choose to enable or disable the tracking pixel for your creatives. You can also choose the optimization strategy for your creatives.

The available options for optimization strategy are:

  1. Max. Seen%: Bids are optimized for maximizing the predicted seen% of the creative

  2. Max. Viewtime: Bids are optimized for maximizing the predicted viewtime of the creative

  3. No Optimization: Publish Order and Lineitem without bid multipliers

You can use the "Select for all" options to apply the tracking pixel and optimization strategies for all your creatives.

6. Review​

Review

Finally, review your details of your RTB campaign and click Confirm to publish the campaign to Adform.

note

Resources published to Adform will not be active immediately. More actions will be required on the campaign, order and line item settings in Adform to activate the campaign.