Publish Direct Deals to Adform

Pathfinder allows you to publish campaigns with direct deals to Adform. Direct deals are agreed between advertisers and publishers in advance.

How to publish to Adform

Once your ads are measured and Ready to publish, follow the following steps to publish to Adform

1. Ready to Publish

Click on Publish > DSPs

2. Choose Connection

Choose one of your saved connections from the dropdown list

3. Select Advertiser

Choose your Adform advertiser (and external campaign if you are publishing to an existing Adform campaign)

4. Campaign Details

Provide Campaign Name, Campaign start date and Campaign end date or duration.

note

At this stage, if click tags are not detected in your creative, you will be asked to provide the Landing page url.

Choose Type Direct Deal and select your Publisher from the drop down menu.

Click Continue

5. Tracking pixel

You can choose to enable or disable the tracking pixel for your creatives.

You can use the "Select for all" options to apply the tracking pixel for all your creatives.

6. Review

Finally, review your details of your campaign and click Confirm to publish the campaign to Adform.

note

Resources published to Adform will not be active immediately. More actions will be required on the campaign, order and line item settings in Adform to activate the campaign.